February 27, 2015 / DIRECTORY
‘Forest’ print by Swantje and Frieda, Decobaby

Our ultimate edit of kid-friendly designers. Share your own secret addresses via our Twitter page @ELLEDecoUK #EDdirectory

Alex and Alexa
An online emporium of all that is stylish for little ones, this really has everything: toys, homeware, furniture and a mini-me wardrobe of designer clothes to boot. Niche Scandi childrenswear brands such as Bang Bang Copenhagen sit next to classic French toymaker Djeco. There’s no excuse for primary-hued plastic now!

For a touch of luxury, look to this British brand’s nursery collection, which includes made-to-order beds, cots, dressers and chairs. Owner Sarah-Jane Matthews also hand-makes lovely bespoke wall stickers.
The Old Post Office, 1 Old Square, Warwick CV34 (

Bobo Kids
This charming boutique is tucked away in the Brompton design district. Look out for the luxurious range of linens for children’s beds, plus tatami mattresses, interesting wallpapers and an imaginative collection of fancy-dress outfits.
29 Elystan Street, London SW3 (

Inke Heiland
For wallpaper with a difference, visit this online shop. Heiland’s handcrafted designs feature everything from silver trees in bloom to whimsical fairytale scenes.

This online design-led boutique for kids stocks modern and retro-inspired pieces by designers and makers from all over the world. Look out for the lovely selection of animal-themed prints (pictured is ‘Forest’ by Swantje and Frieda), which are perfect for decorating nurseries.

Mr Printables
Who doesn’t love a freebie? This site has an online archive of downloadable activities for kids. From colouring-book pages to puzzles and templates for constructing paper toys, the selection will provide hours of fun. The number and letter activities are a good option for pre-schoolers.

Produced by parents for parents, thisonline shop sells smart furniture and accessories for babies and children. With a great edit of products including Danish company Oliver Furniture and Sian Zeng’s magnetic wallpaper and character magnets (pictured), this is the place to find everything for your nursery.

Featuring a huge range of hard-to-find gems collated into one handy online shop, Smallable’s website will leave you spoilt for choice. It’s hard to resist the stunning bed linens by Italian sisters Numero 74 or the magical soft-toy birds by New-York based Tamar Mogendorff – just two of the 350 brands on the site.

Norwegian company Stokke have been creating wonderful, well-made children’s furniture since 1972 and believes that just because you’ve had a baby it doesn’t mean you have to compromise your sense of style. A case in point is the brand’s iconic Tripp Trapp chair, which has sold over 9 million units worldwide and remains a core product in the collection. Its pushchairs are also brilliant!

The Little Green Sheep
For the ecologically minded (or allergy conscious), this brand makes chemical-free mattresses stuffed with sustainable materials such as coconut fibre and organic wool, as well as selling baskets and cribs. Your little one is (almost) guaranteed a good night’s sleep.

Check back soon for more listings, and share your own secret addresses via our Twitter page @ELLEDecoUK #EDdirectory