February 27, 2015 / DIRECTORY
Rebel Rebel flowers

Our ultimate edit of florists. Share your own secret addresses via our Twitter page @ELLEDecoUK #EDdirectory

Bloomsbury Flowers
Firmdale Hotels creative director Kit Kemp calls this her go-to florist in London. ‘Just next door to the Royal Opera House, it’s run by two ex-ballet dancers who have been arranging our hotel floral designs with such finesse for years,’ she says.
29 Great Queen Street, London WC2 (

Grace & Thorn
Located behind London’s bustling Columbia Road flower market, this thriving boutique has a busy workshop in its basement. Owner Nik Southern creates cool, contemporary bouquets.
338 Hackney Road, London E2 (

Pulbrook & Gould
This smart shop counts members of the Royal family among its illustrious clientele. Displays often combine flowers, foliage and fruits, so expect to see sprigs of cow parsley mixed in with showier blooms.
19 South Audley Street, London W1 (

Rebel Rebel
If you’re looking for flowers that offer something out of the ordinary, this East London shop should be your first port of call. The team specialises in creating loose, natural arrangements using seasonal English blooms (pictured).
64–66 Brooksby’s Walk, London E9 (

Scarlet & Violet
Long revered by stylists, the secret is out on this North London florist, which is located in Kensal Rise. Scarlet & Violet is the capital’s go-to flower shop for British-grown varieties arranged in owner Vic Brotherson’s signature informal style.
76 Chamberlayne Road, London NW10 (

Swallows & Damsons
Founded by fine arts graduate Anna Potter, this Sheffield-based florist creates modern-looking displays. Visit the brand’s Little Flower Shop for contemporary bouquets and fresh cut flowers, or order online for same-day delivery across the UK.
326 Abbeydale Road, Sheffield S7 (

Check back soon for more listings, and share your own secret addresses via our Twitter page @ELLEDecoUK #EDdirectory