Greenwich Peninsula: the brief


Greenwich Peninsula: the brief

The pilot project of the ELLE Decoration Style Consultancy, the complete design and decoration of the penthouse show suite in the Greenwich Peninsula Marketing Pavilion, included the full specification of furniture, finishes and fixtures. With all of the best manufacturers and retailers at our fingertips, how to begin? Well, the ELLE Decoration UK ethos is centred around the concept of “How to live beautifully”, so this was our brief…

  • Home is my private curated part of the world; my safe space
  • Home is where I display the things I love and am surrounded by the things that inspire me, from art and books to walls of colour and pattern
  • Home is not a showpiece or museum. It is a living thing. Organic
  • I move things around as my needs change
  • I live here. I work here. I raise my family here. I entertain here. I rest here
  • Home soothes my soul. It is textural and friendly. It can be cosy, but also simple
  • Home is not cluttered. It is considered. Everything has its place, and there is a place for everything
  • The dining table (rather than the kitchen) is the fulcrum around which the social side of the home revolves. Everything happens here, from eating to reading, working and playing with the kids
  • Bedrooms and bathrooms are private zones, free of noise and distraction. Calm and meditative
  • Home includes a mix of enduring design classics and style-for-less high street buys
  • It is the unexpected combinations which transform the mundane into marvellous

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