ASSOULINE’S NEW LONDON STORE

October 28, 2014 / OLD news posts
‘Three Graces’ photo album

To celebrate its 20th anniversary, luxury publishing house Assouline today opens its first international flagship store.

Located on London’s Piccadilly in a building designed by Sir Edwin Lutyens in 1922, the new venue features beautifully displayed books selected from the 1,200 titles that Assouline has published over the past two decades. There’s also an exclusive line of furniture that includes sofas, carpets and lighting, plus desk accessories such as stationery, bookends and paperweights. Among the products to be launched this season are this elegant ‘Three Graces’ photo album (£218; pictured) and an entertaining facsimile edition of The Proust Questionnaire (£28) that features Marcel Proust’s handwritten replies to the famous interview questions.

Completing the luxury experience is the sophisticated Swan Bar, which serves everything from Champagne and foie gras to coffee and cannelets (mini French pastries with a custard centre). It’s the perfect place to relax after an afternoon’s shopping.

(assouline.com/london-piccadilly)

Words: Frances Hedges