The Joy of Living

Who would have thought a coloured sheet of paper could become a wonderful piece of sculpture? Over 150 established and emerging designers and artists took up the challange to design one-off pieces for charity inititaive ‘Joy of Living’ in support of the incredible work Maggie’s care centres offer cancer patients.

The fundraiser project realised by design author Max Fraser gave designers a simple brief, to use only 3 sheets of A4 paper, and create something that expresses the ‘joy of living’.

Himself a longtime supporter of Maggie’s, Max Fraser explains, ‘After a very personal, emotional journey as I supported my mother through her 6-year battle with cancer, I vowed to contribute in some way to mankind’s fight against this disease. Maggie’s recognises that building an atmosphere of calm and celebrating a good quality of life are immensely beneficial to patients, and I know that my mother would have benefited so positively from its services’.

Designers include: Jasper Morrison, Fredrikson Stallard, Barber & Osgerby, Tom Dixon, Ross Lovegrove, Eley Kishimoto, Sam Bompas & Harry Parr and Ilse Crawford; architects John Pawson, Ivan Harbour and Steven Holl; jewellery designers Hannah Martin and Jade Jagger; and artists Daniel Eatock, Rolf Sachs.

The project aims to raise more than £80,000 for Maggie’s, a charity that helps people to build a life beyond cancer, manage the impact of a diagnosis of cancer and to live with hope and determination.

All proceeds from the sale of the artworks will go to Maggie’s. This is the third fundraiser staged by Max Fraser for the charity along with publicist Aynsley Munsie with many others collaborators.

Charity founder Maggie Keswick Jencks once said, ‘Above all what matters is not to lose the joy of living in the fear of dying.’ It’s a statement that has inspired the Joy of Living project.

Signed works will be up for public bid from the 5th – 10th September 2017. All artwork will be available to view on the ground floor of One Poultry, EC2 , you can bid online at maggiescentres.org/joyofliving and on location. Donations towards the project can be made online at http://uk.virginmoneygiving.com/JoyofLiving



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