News: Metalcraft poppy stand

December 10, 2014 / SHOPPING, Shopping News
Metalcraft’s Tower of London poppy stand

An iconic stand for an iconic piece


As the first poppies from the Tower of London’s remarkable memorial display, ‘Blood Swept Lands and Seas of Red‘ marking one hundred years since the first full day of Britain’s involvement in the First World War, start to reach their owners, London-based firm Metalcraft devised a simple, affordable way to display the ornaments, which have a fragile, top-heavy design: a brushed stainless-steel stand that holds the poppy upright and can be engraved with a personalised message.


Metalcraft’s Tower of London poppy stand

Metalcraft’s Tower of London poppy stand


Ann Sugarman, who is married to the company’s managing director, David, came up with the idea after receiving her own poppy. ‘I didn’t want to plant it in the garden in case it got damaged, but I couldn’t find a vase that would show off its beauty and elegance while protecting its fragility,’ she says. The next day, Metalcraft’s workers made a prototype of her design, and the company released it soon afterwards.

For every poppy stand sold, £1 will be donated to the Tower of London Remembers project, which supports six British armed-forces charities. £19.99

For other ways to display your poppy, check out the hashtag #mytowerpoppy