India may be several thousand miles from IKEA’s homeland Sweden, but in the company’s latest philanthropic collaboration, the two unite. Partnering with two social enterprises, Rangsutra and Industree Producer Transform, IKEA will sell a selection of handmade home accessories made in India, all profits of which are invested back into the initiative to support both this and future partnerships. Called KRYDDGLAD, a Swedish expression meaning ‘well seasoned’ or ‘a person who enjoys spices’, the limited edition collection includes hand-embroidered cushion covers, tablecloths and makeup bags as well as storage boxes, placemats pouffes and banana fibre baskets, woven by hand. It’s a very positive pairing: as IKEA’s Chief Sustainability Officer says, ‘It’s a partnership where everyone wins. The social entrepreneurs gain access to a global marketplace and are able to provide the artisans with a job on their own terms. This helps them stay in their village and, at the same time, provide for their families.’
The pieces are based around a pretty black and coral red colour theme, with graphic floral motifs. To buy, and to watch an inspiring video about the project, visit IKEA.com.