The new interiors showroom to know

Explore Poliform's sleek furniture at its new London flagship

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Poliform

If you love streamlined interiors and sleek silhouettes, Poliform, the Italian furniture brand known for its understated but luxurious design sensibility, probably ticks all your boxes. Its newly-opened flagship showroom on Marylebone's Wigmore Street is designed to feel like a real home, and is the perfect place to visit for some interiors inspiration.

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Poliform

Founded in Brianza in 1970, Poliform has been designing refined and elegant furnishings for the modern home for over half a century. Strongly shaped by a commitment to innovation, its furniture combines a distinctly Italian sensibility with modern touches that reflect new home and living trends.

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Poliform

For Poliform, the difference lies in the details. The best of industrial production methods are combined with manual techniques such as hand-stitched finishings, resulting in distinctive pieces of the highest quality. ‘Made In Italy’ is not merely a description of the production location, but an expression of Poliform’s design ethos – a commitment to true craftsmanship and design knowledge passed down through generations.

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Poliform

The versatility of Poliform’s solutions is central to its design vision, and the considered furnishings work just as well in a stripped-back family home overlooking the ocean as they might in a modern penthouse in the middle of a city. Characterised by connected rooms that flow into each other, alongside measured proportions, Poliform's soft but restrained aesthetic is admired globally, and today the Italian brand has a presence in over 85 countries.

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Poliform

Stepping into the new West End location, visitors will be able to experience this design vision for themselves. With over 500 square metres spanning two floors, the old labyrinth-style structure has been elegantly renovated to make space for a large open exhibition area. With seven imposing windows opening up on to Wigmore Street, the light-filled space is ideally suited to showing off the harmonious colours and refined materials that characterise Poliform's look.

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Poliform

The architectural plan allows visitors to immerse themselves in the world of Poliform and admire its collection in its entirety, including kitchens, upholstered furniture, storage systems, bookcases, beds and wardrobes. Visiting this inviting showroom is the ideal way to get a sense of the details and features that make Poliform leaders in Italian design.

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Poliform

Visit Poliform London flagship boutique - 51-61 Wigmore Street, W1; poliformuk.com.

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