After hours of Christmas shopping, it’s all too easy to fall at the final hurdle by opting for run-of-the-mill wrapping. But remember: first impressions count for everything. Instead, up your gifting game by delving into the vast array of boxes, bags, taffeta ribbons and bold bows at French wrapping maison, Impression Originale.
‘A gift is a token of love and those final touches show how much care was dedicated to it,’ says Mathilde Nguyen, the brand’s founder. Since she started Impression Originale in 2016, she has worked with clients including Tiffany, Louis Vuitton and Van Cleef & Arpels on peerless packaging.
‘I like wrapping that says something about the gift giver: perhaps a special shape or a pretty fold,’ she says. This year, she expects to see a trend for personalisation in all forms, from ‘an embossed gold message on the ribbon or a hot wax seal with a meaningful symbol’ to blank gift bags that can be hand-painted.
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‘I’m also glad to see that fabric wrapping is growing in popularity,’ she says. ‘It’s the ultimate environmentally friendly option. At Impression Originale, we add a little embroidery patch to pimp it up a bit.’
Nguyen may have exacting standard when it comes to the presents she gives, but how about those she receives? ‘I’ll have to admit a secret: none of my close friends or family dare wrapping a gift for me anymore!’ impressionoriginale.com
