When Italian style specialists Marazzi opened the doors of their three-floor, 300-square-metre Clerkenwell showroom in 2017, it was their first space in London. Designed by Italian architects Lorenzo Baldini and Antonio Pisano, founders and directors of London-based design firm Marcel Mauer Architects, it is a space that demonstrates the brand’s commitment to experimentation and innovation, as well as the uniqueness of its outlook.
To be known as a leader of innovation, though, you have to be able to transform. And that is exactly what Marazzi has done with this space, redesigning it to showcase the very best of its latest collections. The new ‘Grande’ range of extra-large stoneware slabs has been used to construct decorative panels, bookcases and even the impressive reception desk (below) that greets visitors.
Making an equally inspiring impression at the showroom’s entrance is the just-launched ‘Crogiolo’ collection of glossy zellige tiles (top). Their beautiful handmade quality is the result of Marazzi’s dedication to marrying traditional skills and the latest industrial technology.
Founded in 1935 in the the Italian district of Sassuolo – an internationally famous tile manufacturing hub, still home to more than 300 ceramics factories – Marazzi has close ties to the history of the industry as well as being a driving force in moulding its future. Now present in more than 140 countries, the brand retains a firm commitment to change and progress. This can be seen in the way it considers its showrooms not just as a retail space, but also as a location for supporting the wider design community, from dealers to architects and designers, with events, talks and meetings focused on the biggest topics of the day.
Indeed, for the inauguration of this refreshed space on 17 October, Marazzi hosted two ‘Design Talks’. One focused on the topic of the design of everyday living and working spaces, while the other concentrated on the circular economy and the ways that waste can be reduced in large-scale design. Big questions and even bigger aspirations – visit this showroom and you may come away with more than just an idea for a new kitchen or bathroom.
90–92 St. John Street, London; marazzigroup.com