With this year’s Milan design week postponed till 2021 it’s pleasing to hear that luxury wall covering brand Fromental have decided to go ahead with the release of three new wallpaper designs in the city this week. ‘We wanted to celebrate what would be the Milan Furniture fair this week and bring the city to the design community at home!’ says Fromental’s founder and creative director Tim Butcher. Once again they are showcased in a late 19th-century apartment which overlooks the Castello Sforzesco, the home of renowned international interior designer Eric Egan and the headquarters of his design practice, L’Artigianato.
Fromental first collaborated with Eric Egan last year for Milan design week and this partnership is set to continue for 2021. ‘The collaboration for Milan 2019 is now a permanent installation and a working office,’ explains Butcher. ‘Together we are also working on Eric’s private apartment which is a two-minute walk from the studio. This was due to be unveiled for the 2020 Milan Fair and we will be installing the new wallcoverings once the sanctions have been lifted.’
The current lockdown stalemate hasn’t dampened the project, the pair continue to fine tune the decoration ready for unveiling next year. ‘Indeed, we have a very exciting project in progress for the next Salone del Mobile’, Egan enthuses, ‘it’s in my own apartment which is just down the street and is going to be really amazing. Even if Coronavirus has struck right in the middle of renovations – so I am currently living in a construction site with radiators sitting in the middle of the living room floor – well, its happening to the best of us!’
The designs on display are now available to buy, ‘Raineri’ a hand painted Chinoserie design in the study (£1,372 per square metre) – this will be also installed at the new Mandarin Oriental hotel in Lake Como. In the sitting room is ‘Bargello’, a printed flame stitch pattern (£184 per 10m roll) and in the cloakroom you’ll find ‘Garden of Hours’, a blue-and-white painted silk design of birds among the trees (£1,045 per square metre). You can also spy ‘Raw’, exhibited on a folding screen in the dining room.
Today at (Thursday 23rd) 4pm you will be able to join Butcher and Egan from London and Milan respectively, on a virtual tour as they wander through the apartment. Log into Instagram for @eric_egan or @fromentaldesign.
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