Iris Ceramica opens London showroom

The global leader of porcelain surfaces debuts in the capital with three-floor emporium

Iris Ceramica showroom London
Iris Ceramica

What’s the story? This vast three-floor emporium of ceramic and porcelain surfaces is the Italian brand’s UK debut. Founded by Romano Minozzi in northern Italy in 1961, Iris Ceramica has become the go-to global leader in designing, making and distributing luxury porcelain tiles and finishes.

Over the decades, Minozzi snapped up other companies and opened production facilities in both Germany and the US, so the group now encompasses eight brands, all of which are on show in the new Clerkenwell flagship. Still family-run, the group’s CEO is Minozzi’s daughter, Federica.

Iris Ceramica showroom, London
Iris Ceramica

What will I find inside? Interiors that are more akin to a boutique hotel than a tile showroom. The 600-square-metre warehouse-like space is decked out in an array of samples that look like the real thing – from marble and travertine to slate – but are actually ceramic, making them more eco-friendly, affordable and easier to maintain.

Iris Ceramica showroom, London
Iris Ceramica

Why should I visit? The innovative ‘Design yourSlab’ technology enables you to apply any image to ceramic tops, but you could just pop in to work there over a coffee. Rethinking the traditional showroom, Iris Ceramica has shaken things up, offering its flexible showroom space for co-working, complete with free wifi and a large meeting room. Private single booths in the spa-like basement are arranged around a water feature. It’s surprising how calming it can be to work in such beautiful, zen surroundings.

61–67 Old Street, London EC1V; irisceramica.com

This feature appeared in ELLE Decoration September 2019.

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