Shoreditch-based studio Design & That was set up in 2016, but, as the name suggests, for its founder Emma Shone-Sanders, the idea was always to make it about more than just interior design. Indeed, it’s the ‘That’ which is the focus at the moment as, this June, she opened a store in Hackney Road with her wife, Jade. ‘It brings together my favourite brands, designers and artists under one roof,’ she enthuses.
Much like the interiors Shone-Sanders creates, which are, in her words, ‘pared-back and contemporary, yet relaxed and warm,’ the shop is an exquisitely curated collection of furniture and homeware that is at once homely and supremely stylish. When working on her many interior design projects, which at the moment include two central London flats converted into a family home and a chalet in the French Alps, clients often asked her if there was anywhere they could see the pieces she was championing in real life – to hold, sit on or gaze at before they invested. The answer was often no. Now many of those special finds can bought here.
Expect to see designs from well-known brands, such as Menu and Frama, alongside smaller gems that the designer has spotted on her trips – Danish furniture companies New Works and 101 Copenhagen are two recent additions. Accompanying them you’ll find work by some of the finest modern artisans. Pieces by weaver Christabel Balfour, ceramicist Sophie Alda and clay artist Eny Lee Parker (her jewellery is utterly covetable) decorate the space. Plus, moody limewash paint by Australian brand Bauwerk Colour (Design & That is its only UK stockist) coats the walls, creating the perfect backdrop to the collection.
Of course, the high street is a difficult place to be right now, but Design & That is no ordinary store. Shone-Sanders has plans to turn it into an experiential space, holding monthly workshops with big names from her impressive little black book of creatives. ‘I think people want a bit more from their shops,’ she says. ‘It’s time to put the ideas Jade and I have been talking about for years into action. It’s so exciting!’ designandthat.com
This feature appeared in ELLE Decoration October 2019.
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