5 ways Ideal Standard can bring elegance to your bathroom

Discover the new design-led Atelier Collections

joy vessel mixer silver storm finish ipalyss vessel
Ideal Standard

For over 100 years, Ideal Standard has been the go-to for high-quality bathroom products. Now it’s taking its rich design history and reinventing it for a new era with the launch of Atelier Collections, a contemporary portfolio of products – including ceramics, brassware and modular furniture – created in collaboration with renowned Italian design studio PS+A (Palomba Serafini Associati).

To celebrate the launch of Atelier Collections, Ideal Standard has created the Together World Tour, a programme of digital events hosted in six capital cities, exploring lifestyle, architectural and interior trends. It’s a must-see for anyone with a love of beautiful design.

The Atelier Collections offer endless possibilities to create a personal, modern and unique bathroom space, combining the best materials and arresting aesthetics. Here are some highlights from the collection for inspiration.

1. A fresh approach to colour

It's time to get creative in a practical room that often gets overlooked when it comes to colour. Banish thoughts of garish avocado suites – the Ipalyss range of washbasins from the Atelier Collections comes in a palette of expertly curated shades. From rich pomegranate to cool slate grey, subtle sage or a striking black gloss, coloured ceramics set the mood and add personality. Developed in collaboration with acclaimed designer Robin Levien, the Ipalyss range is made with Diamatec, a unique blend of alumina and chamotte that allows precise, refined designs (with widths as narrow as 3.5mm) with maximum durability and strength.


2. Ceramic ware with a light touch

conca round vessel 45cm joy vessel mixers in chrome and silver storm finish
Ideal Standard

Throughout the Atelier Collections there is a crispness to all the ceramics. From the tactile, organic curves of the Conca range, which reinterprets the iconic Ideal Standard basin from the 1970s, to the sharp geometric lines of the Extra range, the fine edges and lightness of the ceramic creates a modern, uncluttered feel. Perfectly proportioned and available in a range of sizes (if you have space, an extra-wide washbasin adds understated drama), both ranges marry function with a freshness of design.


3. Minimalist, modular furniture

conca basin 60 cm conca basin mixer
Ideal Standard

Flexible, wall-mounted units provide discreet storage while maintaining a sense of flow. The Conca furniture range includes lacquered and wood-finish units, along with porcelain stoneware worktops, which can be used in endless configurations depending on the size and layout of your bathroom. Combining different materials and colours can be particularly effective: a white ceramic sink mounted on a dark walnut console, or perhaps brushed gold taps on a white calacatta marble worktop.


4. Sculptural freestanding baths

Often when we think of freestanding baths, a traditional roll-top with clawed feet comes to mind. But there are thoroughly modern alternatives, more akin to pieces of sculpture, for a contemporary bathroom centrepiece. Echoing the architectural shapes of the Conca washbasins, the Conca freestanding bath is the kind of statement piece that elevates a room to become something really special.


5. Artful accessories

joy vessel mixer silver storm finish ipalyss vessel
Ideal Standard

The smallest of details make a difference, and a lot of thought has gone into the brassware in the Atelier Collections. The Joy tap range, for example, is inspired by botanical grafts and uses sleek, single-cast cylinders. The Conca tap range, meanwhile, features a thin, flat spout and handle, inspired by the buckle of a 1980s Gucci belt. Available in a range of finishes, from chrome to brushed gold, they can be mixed and matched with your ceramics and furniture to create a striking design scheme.


Register now for Ideal Standard’s next digital Together World Tour event, hosted in Berlin on 16 June 2021


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