Kitchen directory: Smeg

Known for its curvy retro aesthetic, the globally renowned Italian appliance manufacturer perfectly fuses technology with style

smeg kitchen

Smeg, the iconic appliance manufacturer is best known for its design-led ranges, fusing style with technology perfectly.

Brand DNA: Family run since 1948, Smeg has carved its reputation around its exclusive aesthetics, creating products which express their ‘made in Italy’ ethos, making them truly stand out from the crowd. Each Smeg appliance, small or large, is the proud product of years of knowhow and expertise.

Style Notes: Smeg has one of the largest product portfolios of any home appliance brand. Offering a breadth of choice across its ranges, it caters to the ever-changing consumer landscape no matter your desired kitchen look and feel – should you be looking for a hero range cooker or a sleek bank of integrated appliances loaded with features.

Globally renowned for its colourful and curvy 1950’s aesthetic which has been bought to life by both its iconic FAB fridges and popular counter-top small appliances, available in a complete selection of pastel, bright and metallic colourways.

Smeg range cooker

Best in class design and state-of-the-art technology is at the forefront of everything Smeg do, partnering with leading architects and designers along the way. Offering a design aesthetic to suit every kitchen, whether it be drawing inspiration from the Italian Riviera with its distinctive Portofino range cookers or keeping it sleek and sophisticated with its advanced Dolce Stil Novo built-in collection which is trimmed with your choice of copper or steel. There’s even Wi-Fi enabled models to help control your appliances when on the move.

An increasing number of consumers are also looking to diversify their kitchen with professional-style cooking appliances such as induction hobs with built in extraction installed into islands and pyrolytic self-cleaning ovens for ease of maintenance. New to the arrange for those really into their professional cooking includes vacuum drawers and blast chillers ideal for sous vide cooking, most effective in combination with a steam oven.

Smeg kitchen

USP: Smeg’s vast portfolio is ideally suited to accommodate a range of different interiors looking to achieve a distinct, ultramodern or classic look. Why not even partner your appliances with a compact wine cooler, coffee machine, integrated dishwasher or sink and tap to match your interior. The choice is endless.

Smeg flagship store regent's street
Potters Instinct Photography

Smeg St James’s, the brand’s flagship store located on Regent Street in St James, a two min walk from Piccadilly Circus, boasts a comprehensive Smeg collection alongside a dedicated design lounge and impressive theatre for cooking demonstrations.

Contact: To find your nearest stockist please visit or contact

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