New luxury apartments unveiled in London’s Balfron Tower

This east London symbol of Brutalist architecture enters a new era as the first luxury apartments in the refurbished Grade II*-listed building are revealed

Balfron tower interior Studio 2LG
Londonnewcastle Studio 2LG

Standing tall over Poplar in the London borough of Tower Hamlets, the Balfron Tower, completed in 1967, remains one of the best-known works of the modernist architect Ernő Goldfinger. LondonCounty Council commissioned Goldfinger to build the 27-storey landmark – his first major residential scheme in the UK – following the success of his 1939 residence, 2 Willow Road in Hampstead.

Architect Erno	Goldfinger pictured inside 2 Willow Road, Hampstead
Architect ErnoGoldfinger pictured inside 2 Willow Road, Hampstead

The legendary Hungarian architect’s concept for the Brutalist structure was to create a concrete utopia with ‘self-contained communities in the sky’. Five years after the completion of the east London icon, his next imprint on the capital’s skyline, the Trellick Tower in the west, was realised. But while the Trellick Tower became a symbol of cool and part of the fashionable quarter of Notting Hill and Portobello Road, its Poplar counterpart never received the same levels of love and attention.

Balfron Tower London
The Balfron Tower


In 2014, London property developer Londonewcastle sought to change that, enlisting architects Studio Egret West and Ab Rogers Design (founded by son of architect Sir Richard Rogers) to restore the concrete masterpiece and transform its interior into high-end contemporary homes, with each practice responsible for 50 percent of the properties. Consisting of 146 apartments and maisonettes ranging from one to four bedrooms, each new dwelling has been carefully reconfigured with open-plan living areas to allow more natural light, as well as spacious balconies. Two fully finished show apartments are already complete (one designed by each architectural practice), offering a glimpse at Balfron Tower’s new guise.

Balfron Tower interior of the apartment by Ab Rogers Design
Interior of the apartment by Ab Rogers Design
Photography Jake Curtis

Studio Egret West worked with interior designers 2LG for its apartment (pictured top), embracing soft pastel shades with fluted glass and aluminium accents. Meanwhile, Ab Rogers Design used bolder mid-century-influenced hues – a charcoal grey kitchen matched with icy blue flooring, white walls, plus an impactful red bathroom ceiling.

Kitchen in the Ab Rogers Design apartment at Balfron Tower
Kitchen in the Ab Rogers Design apartment
Photography Jake Curtis

There are also plans to reinstate six heritage apartments, one of each of the original flat typologies designed by Goldfinger, including the apartment that Ernő and Ursula Goldfinger lived in during 1968.Designed by Studio Egret West, they will be as faithful as possible to original layouts and designs with reclaimed heritage details and historic colour palettes, while incorporating present-day mod cons.

Bedroom in the Ab Rogers Design apartment characterised by bold, punchy colours
Bedroom in the Ab Rogers Design apartment characterised by bold, punchy colours
Photography Jake Curtis

When complete in early 2020, key communal spaces will be reintroduced, as per Goldfinger’s vision, including a table tennis room, library, music room, and workshop, as well as spaces to house21st-century essentials such as a gym, a yoga space, and a private cinema, housed in the former tank room. The scheme will also feature a new rooftop garden providing hydroponic growing towers, to allow residents to grow their own fresh produce – a fitting addition to the tower’s reincarnation that chimes with Goldfinger’s dream of ‘communities in the sky’.

Apartments are for sale now, with prices starting at £365,000 for a one-bedroom flat.

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