The Standard Hotel opens in London’s Kings Cross

For fans of Brutalist architecture and playful interiors, there’s no better place to stay in London

The facade of The Standard Hotel in London’s Kings Cross
The Standard Hotel

Located directly opposite St Pancras railway station, this is the US-based Standard hotel group’s first international outpost and the most exciting opening in London’s ever- evolving Kings Cross Quarter. The Brutalist property it occupies, formerly an office block and public library, has been heightened by a new glass extension, which hosts a restaurant and club accessed via a bubble- like external elevator.

Library Lounge at The Standard Hotel, London
Library Lounge at The Standard Hotel

The building ’s concrete façade was a major plus for the team behind the project, who wanted to, in the words of the group’s chief executive Amar Lalvani, ‘preserve and enhance its beauty’.

Isla Restaurant, The Standard Hotel, London
Isla restaurant, The Standard Hotel

Tasked with creating its 266 rooms and public areas, American interior designer Shawn Hausman was equally enthused by the venue’s history. ‘There’s a lot of reference to the 1960s and 70s in The Standard’s hotels, but this was one of the first times we’ve actually had a property from that period. The architecture plays an important part in the rooms and their identities.’


Double Standard, The Standard Hotel, London 
Double Standard, The Standard Hotel, London
Double Standard, The Standard Hotel

There’s a mix of design references in the interior, with 1970s-style grooved fir and walnut panelling sitting alongside bold, modern terrazzo – Lubna Chowdhary’s ceramic wall tiles in the reception are a highlight.

Guestroom at The Standard Hotel, London
Guestroom at The Standard Hotel, London

Facing the gothic red bricks of St Pancras, visual tributes to London’s transport system feel right at home, from Mondrian-esque blocks of pillar-box red and royal blue to subway tiles and linear motifs reminiscent of patterns seen on the Underground.

Guest bathroom at The Standard Hotel
Guest bathroom at The Standard Hotel

‘There’s a real lightness and a sense of humour to The Standard,’ says Hausman. ‘It doesn’t take itself too seriously – playfulness is important.’ The designer also finds charm and inspiration in Kings Cross’s somewhat chequered past. ‘The potential naughtiness that the area was once known for is something we’ve fully embraced.’ Rooms from £305;

For more images of The Standard Hotel see the August issue of ELLE Decoration out now

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