History of a brand: Society Limonta

Couture linens and a mantra to live by, this luxury brand is transforming our approach to interiors

Society Limonta kitchen linens
Society Limonta

Summer is nearly here, and with a change of season should come a change of style. Such is the logic that drives Italian fabric brand Society Limonta. Created at the turn of the millennium as part of textile giant Limonta Group, the label works on the ethos that you should dress your homelike you dress yourself – seasonally, as well as stylishly.Following in the footsteps of the fashion world, it creates couture linens made for changing tastes, trends and times.

The group was founded in 1893 in Costa Masnaga in the picturesque province of Lecco, northern Italy, which is still a hot spot for textile production today. Initially focusing on tapestries and jacquard cloths, the company soon became specialists in highly decorative textiles, extending its range to include matelassé fabrics and velvets. By the 1950s, Limonta Group had become known for the unconventional and avant-garde.

In 2000, as the firm began to lean towards household linens, Society Limonta was born. Its aim was to experiment with traditional ideas of textile creation, production and distribution, ripping up the rulebook with its compelling mix-and-match approach to colour, pattern and fabric.

Particularly famous for its signature style of ‘perfect imperfection’, each item in Society Limonta’s calming collection is unique, varying subtly in colour and tone thanks to a dying process that enhances the nuances in shades. The brand’s pieces are designed to be layered and experimented with, combined to create personalised looks – the soft curated palette is typically drawn from muted tones so there’s never too powerful a clash.

With its Spring/Summer 2019 collection (including the ‘Mix’ tablecloth, £340, pictured) Society Limonta continues to flaunt its simple linens in a wealth of patterns and shades. With the desire to innovate written into the brand’s DNA, it’s no surprise that it is looking towards innovative new dying processes (it hopes to perfect there-dying of printed fabric), as well as refining its palette and broadening its textile variations.

When it comes to the fashion of your home, whether you’re a fan of habitual coordination or eccentric clashing, Society Limonta’s curated fabric collections have you covered, resulting in a sought-after eclectic aesthetic that the company refers to as ‘thousands of homes within just one house’. societylimonta.com

This article first appeared in ELLE Decoration June 2018

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