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Meet the British duo behind Chaos, the brand mixing the worlds of fashion and technology

With fans including Cara Delevingne, Naomi Campbell and Bella Hadid, its accessories are haute couture anyone can wear

chaos hand hug charms and zip lanyard

Your phone is with you every day, so why shouldn't it be as well dressed as you are? That was the thought process of Katie Lyall and Charlotte Stockdale, the dynamic British duo behind Chaos, a new accessories brand that mixes tech and fashion with punch and panache. We caught up with them to discuss their inspirations and their predictions for how our smartphones will be dressed for this spring, and beyond…

How did you meet? ‘I was styling my first British Vogue shoot and Katie (below, right) came along for work experience,’ says Charlotte (below, left). ‘I thought, “that girl’s funny”, and we’ve had a laugh ever since.’

chaos founders charlotte stockdale and katie lyall

What sparked the idea for Chaos? ‘We knew we loved the name – we’re always chaos,’ jokes Katie. ‘At the time, there was quite a big gap in the tech accessory market,’ adds Charlotte. ‘You had your very affordable phone cases, which were kind of throwaway, and your crazy expensive ones, but there was nothing in-between. The first product we created was the “Zip” lanyard (from £90). The idea came about when we used to tie ribbons to our phones and hang them around our necks while we were on shoots.’

How would you describe the Chaos style? ‘You can dial it up or down,’ explains Charlotte. ‘The personalisation part is not simply putting your initials on something, it’s about your choice of colour and the font you use – it makes it incredibly unlikely you’ll have the same as someone else.’

chaos hand hug charms

What’s your personal style – are you simple and discreet or all-out chaos? ‘We are stylists, so we change our minds every five minutes,’ says Katie. ‘It’s about providing freedom for people who want to play.’

Do you think there will be more of a crossover between technology and fashion in the future? ‘The more portable tech has become, the more it’s on you,’ says Charlotte. ‘It’s with you every day, like your trainers or your handbag,’ agrees Katie. ‘There is so much freedom of choice in fashion, I don’t see why it shouldn’t be the same with technology,’ adds Charlotte. ‘For us, fashion and function don’t have to live in separate bubbles.’ ‘Hand Hug’ phone cases, £185 each; ‘Alphabet Hand Hug Charms’, £45 each, shop.chaos.club

This article appeared in ELLE Decoration May 2020

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